Do not honor yourself before a king,
and do not stand in the place of the great.
For it is better that he shall say to you, “Come up here!”
than that you should be put lower before a noble whom your eyes have seen.
– Proverbs 25:6-7 (LITV)
A key element to the growth of every business is for people to recognize us. Many people on the web are making a lot of money telling us how to get our name in front of others. However, some of the techniques they teach encourage us to do things that would only work against us.
Imagine the king of a kingdom whose word would cause our business to prosper beyond our wildest dreams.
For Columbus, it was Queen Isabella and King Ferdinand.
For us, it is the king mentioned in Proverbs 25.
How do we get him to listen to our request for help?
Inscribed by a king who knew what he was talking about, these few verses in Proverbs give us a few hints about what to do, and what not to do, to get a king’s attention.
1. Use Discretion
According to Merriam-Webster, discretion is the art of being careful about what we say and do, so that people will not be embarrassed or offended.
That’s a good place to start. When we finally stand before the king, we are way ahead of the competition if we haven’t done anything to offend him, his queen or his relatives.
An important person is already surrounded by a court full of boasters and jesters; discretion will make us stand out in the mind of any king or queen.
2. Be who you are
If we pretend to be someone we are not, a king would eventually discover the truth.
To be who we truly are, we must know ourselves better.
It probably doesn’t hurt to be a little modest about our achievements. If someone discovers I’ve done more than I give myself credit for, I’m in a better place before them than if they discover I exaggerated.
3. Get to know the king
If a person is popular, there will be a lot of information about them on the internet and in other places. Again, we are way ahead of the competition if we get to know him first: what he likes, what he hates, what he eats, what the name of his pet is, what books he reads, what he watches on TV…
As we get to know the important people who make it possible for us to be successful, we will naturally learn what they need, and what we have to offer them.
This will take time. Take all the time you need to move from guessing, to knowing.
4. Provide something the king can’t live without
Our goal isn’t to force the king to call on us by manipulating him. Our goal is to provide something he needs so badly that he will come looking for you.
It’s amazing how may of the entrepreneurs on EO Fire with John Lee Dumas say that, if they had to start their businesses all over again, they would get to know real people and find out what they can do to help them.
In our world, every customer who makes your business possible is like the king of Proverbs 25. Let’s stop bothering them, and find a way to serve them better.
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